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pv a2{"id":33238,"date":"2020-04-26T20:14:18","date_gmt":"2020-04-26T18:14:18","guid":{"rendered":"https:\/\/www.n-3ds.com\/?p=33238"},"modified":"2020-04-26T20:14:18","modified_gmt":"2020-04-26T18:14:18","slug":"paques-les-ventes-de-chocolats-impactees-par-le-covid-19","status":"publish","type":"post","link":"https:\/\/www.n-3ds.com\/paques-les-ventes-de-chocolats-impactees-par-le-covid-19\/","title":{"rendered":"P\u00e2ques\u00a0: les ventes de chocolats impact\u00e9es par le Covid-19"},"content":{"rendered":"\n

La quantit\u00e9 de chocolats achet\u00e9e n\u2019a pas \u00e9t\u00e9 aussi nombreuse en grande surface cette ann\u00e9e par rapport \u00e0 2019 pour P\u00e2ques. C\u2019est ce que constate le cabinet Nielsen.<\/h2>\n\n\n\n
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P\u00e2ques\u00a0: moins de chocolats vendus<\/h3>\n\n\n\n
La pand\u00e9mie du Covid-19 semble avoir donn\u00e9 un go\u00fbt amer au march\u00e9 des \u0153ufs en chocolat cette ann\u00e9e. Apr\u00e8s le lundi de P\u00e2ques<\/strong>, les acteurs de la grande distribution ont constat\u00e9 que seuls 53,3 % des chocolats<\/a> avaient \u00e9t\u00e9 achet\u00e9s. \u00c0 titre de comparaison, 81,2 % avaient \u00e9t\u00e9 vendus sur la m\u00eame p\u00e9riode l\u2019an dernier.<\/p>\n\n\n\n

\u0152ufs en chocolat\u00a0: le bilan des ventes en grande surface<\/h3>\n\n\n\n
La semaine de P\u00e2ques, les acquisitions de chocolats<\/strong> ont enregistr\u00e9 un recul de 23 % par rapport \u00e0 la m\u00eame semaine en 2019 en grande surface. Le cabinet Nielsen r\u00e9v\u00e8le que c\u2019est en hypermarch\u00e9<\/em> que la r\u00e9gression a \u00e9t\u00e9 la plus notable, soit de 46 % (sur les 6 semaines jusqu\u2019au dimanche de la f\u00eate<\/a>).<\/p>\n\n\n\n
$\"Chocolats$

Recul important des achats de produits chocolat\u00e9s pour P\u00e2ques \u00a9\u00a0margouillatphotos \/ IStock.com<\/figcaption><\/figure><\/div>\n\n\n\n
N\u00e9anmoins, il y a tout de m\u00eame une formule qui a permis aux consommateurs d\u2019acheter leurs \u0153ufs en chocolat sans quitter leur voiture. Il s\u2019agit de la formule drive<\/em>, dont les ventes ont connu un rebond spectaculaire de 154 %, notamment \u00e0 cause de la crise sanitaire du Covid-19<\/a> en France.<\/p>\n\n\n\n
Chocolats\u00a0: les r\u00e9sultats en fonction des d\u00e9partements<\/h3>\n\n\n\n
Du c\u00f4t\u00e9 des d\u00e9partements, c\u2019est la Seine-Saint-Denis qui a le plus souffert de la baisse des achats des chocolats pour P\u00e2ques<\/a> (-36 %). Juste derri\u00e8re, on retrouve la Seine-Et-Marne et les Bouches-du-Rh\u00f4ne.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
Degustez des chocolats de Paques en cette periode de crise. Les Oeufs en chocolat ont eu moins de succes en grande surface a cause du Covid 19 en France.
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